The types of media can be classified into two; electronic and non-electronic. The study also found out that TV advertising had five times more recall impact than newspaper the next day and 5.
One should cover the total cost and the margin profit expected; this may include the cost of acquiring the raw materials or the goods if you are in the retail sector cost of operating expenses and any legal requirement like taxes Monroe, The prices depends on the cost of operating that includes wages, advertising, management salaries, rent, utilities and office supplies.
The price should also take into account the cost of transportation, the location of the business and the affect the market like technology. Why or why not?
The TV advertising is a dependable medium of marketing as the market coverage is ever increasing as most people watch the television once in a while in their daily activities, for example in most established cities.
A good example is the services of barber shops that are made available by the retail stores in non-permanent structures to those that are associated to the rich class of the well maintained permanent structures.
Question three Is TV advertising still the most powerful advertising medium or has it faded in importance? The TV programming is available all the time hence reaching the audience at all the time. Though advertisement does not simplify the sale of a certain brand, it creates awareness that at the end persuades the buyer to buy the good or services Mishra, Marketing Management Discussion question answers of Marketing issues Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service.
Some advantages of TV advertising to other media is the permanent impact the visual has to the audience, it also covers a large geographical area; more so the cable television that has good signal even to the remote areas, the perceived accountability with accepted audience, real presentation of the goods and service in the actual sense.
The TV advertising is still the most powerful medium, as most people own the TV sets and many more are in the cable television market, where the advertisement reaches the consumers through specific programs. This enables the consumer to actually relate easily with the product when they meet them at the point of sell.
As the effectiveness of the sales force selection process is by hiring a sales presentation corporation, to carry out a sales assessment and build up an outline of the perfect sales personality for the association.
The TVs are installed in the banking halls, hospitals and even the food joints; this has made it possible for the advertising through the use of this medium to reach a wide range of audience Study Reveals TV as most Effective Medium for Delivering High Emotional engagement, Cognitive Recall.
Consumers will mostly associate themselves with a channel image of the highest quality and the recognized brand image. Advertisement is the process of creating awareness of a certain product to the larger consumer audience, there are several media of advertisement; these include print media, radio, and outdoor advertisement, among others.
That is why most TV advertisement are captivating and catchy, as the viewer is constantly exposed to hundreds of advertisement in his or her daily activities. Also the same goes hand-in-hand with the well-known brands that the consumer will not suspects its quality Floor, Prices should reflect the cost of involved in making a product or service.
For example, if same brand is sold in a non-permanent retail store usually made from mud bricks and mostly found in non-formal settlements and another person sells the same brand in a permanent retail store that is well built and long lasting, the demand for the same good in the two stores will differ.
Another notable benefit of TV advertising that has made it to continue being the best means of marketing is the attribute of it having the capacity to seek the immediate attention and captivity from the audience; the TV stations have employed talented personnel who have the ability to create advertisements that capture the attention of the target audience Shimp, Question four Is the key to developing an effective sales force selection or training?
As one intends to price his or her product, the factors must be factored in to ensure that the company does not collapse due to lack of finances. The TV advertising delivers a three times recall impact on the next day compared to the radio audience.
It is with this reason why the advisement team has been creative to enable crate a catchy picture even after the viewer has gone away from the TV places.
There may be differences in what the company may aspire its brand to be viewed to the way the consumer views the same brand, this is mostly brought due to the effort of branding, while channel image is the point of sell of a particular brand, for example retail store.2 I Page Final Exam Marketing Management Chapter 11 Competitive Dynamics * List the different types of Marker Members.
S Market Leader, has the largest market share and usually leads in price changes, new-product introductions, distribution coverage, and promotional intensity. Marketing Management Discussion question answers of Marketing issues Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service.
Sample Marketing Essay Questions Analysis of the Marketing Communications Campaign of your favourite athletic shoe brand Assume that you are the director of international marketing for a company producing refrigerators. MARKETING MANAGEMENT Time: 3 Hours ] [ killarney10mile.com: 70 The question paper is in two sections - A & B.
Section-A is consists of 10 short answer type questions each of 5 marks (answer in 80 to words). Learn quiz essay questions management with free interactive flashcards.
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