Cliff argued that the retinal scanner would help them regain their position as a market leader. Pat based many of her assumptions on the Case study on acuscan inc comments and never followed up for assistance with the product concept.
Following a brief hallway discussion with Kelly, she assumed that it was effortless to build on existing applications of previous products and wrote up the product concept.
Two members of the management team have suggested a new product for a new market, but the manager of Product Development has refused to cooperate. Pat, the Marketing Director also made assumption, such as that the new product would be a simple addition to the iScanner they all ready had.
Putting co-workers on the defense breaks down communication as well as working relationships become strained.
E-mail correspondence should not replace face-to-face meetings where many individuals can discuss ideas and concepts together in one place. Chris argument that AcuScan needs to expand to a new market is logical because the company needs to find ways to bring in more revenue.
Specifically, AcuScan is seeking to provide better value through more attractive products assortments in both price and quality.
His statement that he had bigger problems that the rest of the staff was an emotional one, I believe that he was just frustrated because things were not going as easily as he hoped and he believed that Kelly misled him. Following financial review there is little evidence to demonstrate that bringing Optimize to market by year-end will substantially benefit AcuScan.
Finance or a Business Manager should have also been included in the meeting to assist with the budget development as well. My responsibilities include creating the Organizational Development Department.
Assumed Kelly was being a "smart ass" because he questioned his knowledge about QC. Usually when a company decides to develop a new product or concept they call for a meeting with all department supervisors to research and discuss the design and develop of that new product.
To bring a new product to market that is only insignificant and may not generate industry excitement as projected.
The first part summarizes the case study and provides the assumptions, arguments problems, and issues of the situation. He knew that to develop a good product it would take time, research and testing before it would be ready for the market.
Pat also that because the staff was disagreeing with him that they were not committed to developing the new product. Assumed the customer would be happy with whatever product was developed and launched. Chris thinks the August first deadline is aggressive but realistic.
Past history of creating a new product can give you an idea of how long it would take to produce a new product.
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