Bharti airtel mobile services marketing essay

The intensity of competitive pressures across the chain is reflected in the downward spiral being witnessed in tariffs and prices to customer. Airtel is now looking for overseas market. An IPLC can be used for Internet access, business data exchange, video conferencing, and any other form of telecommunication.

Established inBharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Chairman and group managing director — Rakesh Mittal: Corporate Structure Uploaded for www. Airtel entered in broadband and fixed phone line market.

Essay Example: Marketing Strategy of Bharti Airtel

Strong regional operators- Spice and BPL. Sunil Bharti Mittal began his journey manufacturing spare parts for bicycles in the late s. The investment made by SingTel is one of the largest investments made in the world outside Singapore in the company.

InBharti acquired control of Skycell Communications, in Chennai. Rahman for endorsing there product and services currently Airtel is outsourcing there no competence function and try to fully concentrate on his core competency that is sales promotion. Voice — Product Portfolio Airtel Enterprise Services telephone services go beyond basic telephony to offer our users a whole host of Value Added Services as well as premium add-ons.

The distribution network shall make the product visible and available at convenient locations. Bharti Tele-Ventures provides end-to-end data and enterprise services to corporate customers by leveraging its nationwide fibre- optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station.

He symbolises the adage that success comes to those who dream big and then work assiduously to deliver it. Inthe cellular phone operations were rebranded under the single Airtel brand. Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance.

Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services.

There are companies that provide local connectivity, those that function as long distance carriers, and those that provide only gateway links.

All these services are provided under the Airtel brand. Industry consolidation caused the switch from having national footprints to having the ability to provide value-added service.

The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.

A near environment analysis indicates that the competitors are becoming activeresource rivals political and financial apart from applying pressures as customer rivals. In the ensuing years, as Uploaded for www. As evidence of its fine record, Airtel has also been conferred with numerous awards.

This wills airtel to maintain its position in IPLC market. In the early years, Bharti established itself as a supplier of basic telecom equipment.

The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector.

Bharti Airtel Limited

Diverse business portfolio — Mr. In the last nine years Airtel has achieved many firsts and unique records: To find who are the competitors of the Airtel and the market shares of the competitors and what strategies Airtel is implementing to beat its competitors. It will also offer flexible multi service charging in geographical redundant mode, making Airtel the first operator to implement geographical redundancy at such a large scale.

The Enterprise services group has two sub-units — carriers long distance services and services to corporate.

The First to launch full roaming service on pre-paid in the country. The customer alleged that the company continued to aggressively demand payment despite customer requests for disconnection of service.

The First in Asia to deploy the multi band feature in a wireless network for efficient usage of spectrum. Business-support software and hardware architectures Bharti contracted with IBM, HP, and Oracle for the business-support software and hardware architectures and customer management systems.

Bharti has recently forayed into retail business as Bharti Retail Pvt. InMittal won a bid to build a cellular phone network in Delhi. Airtel, the monopoly breaker shattered the Telecom monopoly in the International Long Distance space with the launch of International Submarine cable Network i2i jointly with Singapore Telecommunications Ltd.

This report on Airtel not just give description about the company but it also talks about the various marketing strategy adopted by the company.Need essay sample on Strategic Outsourcing at Bharti Airtel Limited specifically for you for only $/page.

order now. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services.

It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. Airtel Marketing Strategy Words | 5 Pages. Bharti has spent a considerable amount on advertising its mobile phone service, Airtel. Besides print advertising, the company had put up large no of hoardings and kiosks in and around Delhi.

MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service, killarney10mile.coms print advertising, the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences.

Business Strategy of Airtel Bharti (Essay Sample) Besides the mobile telephony services, Airtel also provides broadband and subscription television services. All Airtel telecom services are offered under the "Airtel" brand name with Sunil Bharti Mittal being the Chairman and CEO of the company.

Strategic Outsourcing at Bharti Airtel Limited

Business & Marketing | Essay | Critical. Airtel is the 3rd largest mobile operator in the world in terms of subscriber base. However, its revenue.

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Bharti airtel mobile services marketing essay
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